PORTFOLIO

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Overview of Experience 

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Strategy 

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• Research (Qualitative and Quantitative): Brand research, Trend reports, Stakeholder Interviews/Discussion Guides, Navigated multiple research platforms (Qualtrics, Suzy, etc), Developed research across countries

• Brand Foundations: 4Cs, Positioning, Mission, Vision, Golden Circle and Brand Map

• Brand Architecture

• Consumer Journey, Messaging Strategy and Personas

• Portfolio Strategy

• UX: Website, Platform and App 

• Naming

• Creative Briefing: Advertising, Naming, Web Design, Conferences, Trade-Shows and Identity Design

• Writing: Elevator Pitch, Manifesto and Social Content 

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New Business

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• 15+ RFIs/RFPs and pitch projects

• 50+ Scopes Written 

• Research and Writing for Press

• eCRM Writing, Design and Creation

• Social Media Strategy for Agency

• Redesign of Agency Website

• Maintain Agency Appearance on Consultant Sites 

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Design & Creative

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• Wix & Squarespace Website Design

• Book Design 

• Logo Design

• Brand Identity Design

• Style Guide

• Brochures

• eCRM Design

• Business Card Design 

• Virtual Reality, Augmented Reality, Simple Animation and Video 

• Podcast Production

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Category Experience

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• Financial institutions 

• Cryptocurrency

• Regulated communications

• Nonprofit tech for donation

• Education management system

• Coding for kids

• Early childhood development

• Business school 

• Innovation in female leadership space

• Sexual health and wellness

• Laundry detergent

• Agricultural adjuvant

• Gut health 

• Space satellites

• Non-profit for education and economic justice

• Retail

• Alcohol (beer/vodka)

• Supplements

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Arts Education

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• Workshops for corporate and university groups (eco arts, collage, VR/AR, movement) 

• Gallery and arts nonprofit programming